October 15, 2023

雅思词汇解析 | | 栏目推送说明

雅思词汇解析，释义到用法，清清楚楚

每一次的进步，都是来自点点滴滴的积累

本期作者：张悦

本周我们来学习与广告相关的词汇。

1. commercial /kə'mɜːʃ(ə)l/

n.商业广告

e.g. TV commercial 电视广告

e.g. Seal has acted in over 15 films and some TV commercials.

e.g. I got so fed up with the commercial; It was annoying!

其他类型广告：

billboard 广告牌

flyer 传单

online advertising 网络广告

cold calls 推销电话

public service announcement (PSA) 公益广告

product placement 广告插入

pop-ups 弹窗广告

2．endorsement /ɪn'dɔːsm(ə)nt/

n. (对产品、公司的)广告宣传，代言

e.g. celebrity endorsement 明星代言

e.g. Advertisers use an assortment of tactics, such as bright colors, happy music, and celebrity endorsements to appeal to children.

v. endorse 为…做广告宣传

e.g. That brand of sneaker is endorsed by several basketball stars.

e.g. Some specialists frequently appear in TV advertisements to endorse products.

补充：sneakers 运动鞋

3. bombard /bɒm'bɑːd/

v. 不断攻击

搭配：be bombarded with/ by 被…持续轰炸攻击（比喻）

e.g. We are constantly being bombarded by ads.

e.g. Walk through Times Square—you're bombarded with advertising.

4 . exaggerate /ɪg'zædʒəreɪt/

v. 夸大;夸张

搭配：exaggerated claims 广告中夸大的陈述

e.g. More than three in four consumers say most of the claims that brands make in advertisements are exaggerated.

e.g. Advertising creates unrealistic expectations about products with exaggerated and misleading claims.

n. exaggeration /iɡ,zædʒə'reiʃən/

搭配补充：it is no exaggeration to say that …毫不夸张的说

e.g. It is no exaggeration to say that we are completely drowning in ads.

以上就是今天的词汇，我们下期见。